Robo-advisors are automated platforms that help you invest without needing to be an expert. They use algorithms and software to create and manage a portfolio for you based on your goals, risk tolerance, and timeline. For people who are just getting started or want a hands-off approach, robo-advisors can be a great choice.
Some of the most well-known robo-advisors include Betterment, Wealthfront, and SoFi Automated Investing. When you sign up, these platforms ask you a few questions about your financial goals and how much risk you’re comfortable with. Then they build a portfolio of ETFs and automatically keep it balanced over time.
One of the biggest benefits of using a robo-advisor is simplicity. You don’t have to pick individual stocks or time the market. Most robo-advisors also offer features like automatic rebalancing and tax-loss harvesting, which can help you maximize returns and minimize taxes. Plus, the fees are often lower than hiring a traditional financial advisor.
However, robo-advisors aren’t for everyone. If you want more control over your investments or enjoy doing your own research, you might prefer a traditional brokerage account. But if you want to invest consistently and don’t have the time or interest to manage it all yourself, robo-advisors offer an easy way to grow your money.